I source and evaluate new technology and how it can be used to empower creative ideas.
I have the dream job of working with emerging technology and its creative applications as the Director of Nowlab at Isobar. I also sit on the DAN Innovation Council, sponsoring some of our key initiatives.
Before heading up Nowlab, I was the National Head of Innovation at Carat, spearheading innovative thinking for clients, researching trends, and driving their internal innovation practive.
My background is pretty varied. I studied Graphic Design at Art School, then undertook a Computer Science degree. It wasn't long before I was blending the two together in agency land. When there, I went to AWARD school to enhance my advertising acumen.
These days, I get my kicks from orchestrating projects from their conception to reality, guiding the right people to acheive their best whilst upholding the vision for what we can acheive.